Developers often get their first and only impression of a product launch through content. We developed the “It’s Magic” creative concept to showcase PayJunction’s No-code Payments Integration, a payment processing tool that simplifies business point-of-sale setup. Using a problem statement, a clear solution, and a dash of humor, it speaks to software developers fatigued by complicated integration processes with a fix that’s “so easy, it feels like magic.”

While the product itself delivers on simplicity, speed, and functionality, its supporting content had to strike the right tone with a skeptical audience. Looking for a solution that would increase awareness, drive adoption, and build affinity, we turned to live-action video, and “It’s Magic” was born.

We then launched an awareness and engagement campaign in support of the release of the No-code Payments Integration Tool, activating social, search, display, and video campaigns across developer-focused partners.
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65M+ Impressions across 11 media channels
4,800+ site visitors to Chrome product listing
951 Form fills
307 product installs
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PayJunction, 2023

Seattle, WA

All is Well, Seattle