Facing increasing demand from service members for esports events and leagues, the US Air Force came to us looking for a partner that could help them understand the complex esports landscape and develop a brand strategy to enter the space. The solution would establish the US Air Force as a serious player in the esports market, and bring the new brand to life via visual assets, messaging frameworks and brand guidelines.
Command Clash launched in Fall of 2020 and was held at four Air Force bases across the country. The six-episode series was broadcast live on YouTube, featured over 100 participants, and generated over 300,000 streams. To help drive engagement, Command Clash also featured special guest celebrities from sports, music and pop culture.
US Air Force, 2020
